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The Decision-Making Process and Impact of Individual Decisions for Joint Consumption.

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Title: The Decision-Making Process and Impact of Individual Decisions for Joint Consumption.
Authors: Jones, Sharaya M. (AUTHOR) sjones72@gmu.edu, Campbell, Margaret C. (AUTHOR)
Source: Journal of Marketing Research (JMR). Jun2026, Vol. 63 Issue 3, p538-559. 22p.
Database: Business Source Ultimate
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  Data: The Decision-Making Process and Impact of Individual Decisions for Joint Consumption.
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  Data: <searchLink fieldCode="AR" term="%22Jones%2C+Sharaya+M%2E%22">Jones, Sharaya M.</searchLink> (AUTHOR)<i> sjones72@gmu.edu</i><br /><searchLink fieldCode="AR" term="%22Campbell%2C+Margaret+C%2E%22">Campbell, Margaret C.</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Jun2026, Vol. 63 Issue 3, p538-559. 22p.
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        Value: 10.1177/00222437251389950
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        Text: English
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        PageCount: 22
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              Text: Jun2026
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