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When "Year" Feels Near: How Year Versus Length Framing Alters Time Perception and Consumer Decisions.

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Bibliographic Details
Title: When "Year" Feels Near: How Year Versus Length Framing Alters Time Perception and Consumer Decisions.
Authors: Sirwani, Deepak (AUTHOR) deepak.sirwani@ubc.ca, Sokolova, Tatiana (AUTHOR), Shu, Suzanne (AUTHOR)
Source: Journal of Marketing Research (JMR). Jun2026, Vol. 63 Issue 3, p584-606. 23p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437251399115