Sirwani, D., Sokolova, T., & Shu, S. (2026). When "Year" Feels Near: How Year Versus Length Framing Alters Time Perception and Consumer Decisions. Journal of Marketing Research (JMR), 63(3), 584. https://doi.org/10.1177/00222437251399115
Chicago Style (17th ed.) CitationSirwani, Deepak, Tatiana Sokolova, and Suzanne Shu. "When "Year" Feels Near: How Year Versus Length Framing Alters Time Perception and Consumer Decisions." Journal of Marketing Research (JMR) 63, no. 3 (2026): 584. https://doi.org/10.1177/00222437251399115.
MLA (9th ed.) CitationSirwani, Deepak, et al. "When "Year" Feels Near: How Year Versus Length Framing Alters Time Perception and Consumer Decisions." Journal of Marketing Research (JMR), vol. 63, no. 3, 2026, p. 584, https://doi.org/10.1177/00222437251399115.