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When "Year" Feels Near: How Year Versus Length Framing Alters Time Perception and Consumer Decisions.

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Title: When "Year" Feels Near: How Year Versus Length Framing Alters Time Perception and Consumer Decisions.
Authors: Sirwani, Deepak (AUTHOR) deepak.sirwani@ubc.ca, Sokolova, Tatiana (AUTHOR), Shu, Suzanne (AUTHOR)
Source: Journal of Marketing Research (JMR). Jun2026, Vol. 63 Issue 3, p584-606. 23p.
Database: Business Source Ultimate
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An: 193488434
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PubType: Academic Journal
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  Data: When "Year" Feels Near: How Year Versus Length Framing Alters Time Perception and Consumer Decisions.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Jun2026, Vol. 63 Issue 3, p584-606. 23p.
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      – Type: doi
        Value: 10.1177/00222437251399115
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      – Code: eng
        Text: English
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        PageCount: 23
        StartPage: 584
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      – TitleFull: When "Year" Feels Near: How Year Versus Length Framing Alters Time Perception and Consumer Decisions.
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            NameFull: Sirwani, Deepak
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            NameFull: Sokolova, Tatiana
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              Text: Jun2026
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              Y: 2026
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