Consumer Engagement with AI Generated Content: The Role of Perceived Human Likeness and Cognitive Effort in Shaping Purchase Behaviour.
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| Title: | Consumer Engagement with AI Generated Content: The Role of Perceived Human Likeness and Cognitive Effort in Shaping Purchase Behaviour. |
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| Authors: | V., Shanthan Kumar1 contactshantan@gmail.com, Mishra, Ritu2 mishra.ritu75@gmail.com, Wadhwani, Muskan muskanwadhwani20@gmail.com, Querishi, Sana3 sanaqureshi903@gmail.com, Chaurasia, Deeksha4 smartdeeksha112@gmail.com, Nag, Parathsarathi5 parthn1710@gmail.com, Kaur, Davinder6 kaur.davinder7080@gmail.com |
| Source: | Advances in Consumer Research. Apr2026, Vol. 3 Issue 4, p688-697. 10p. |
| Database: | Business Source Ultimate |
| ISSN: | 00989258 |
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