APA (7th ed.) Citation

V., S. K., Mishra, R., Wadhwani, M., Querishi, S., Chaurasia, D., Nag, P., & Kaur, D. (2026). Consumer Engagement with AI Generated Content: The Role of Perceived Human Likeness and Cognitive Effort in Shaping Purchase Behaviour. Advances in Consumer Research, 3(4), 688.

Chicago Style (17th ed.) Citation

V., Shanthan Kumar, Ritu Mishra, Muskan Wadhwani, Sana Querishi, Deeksha Chaurasia, Parathsarathi Nag, and Davinder Kaur. "Consumer Engagement with AI Generated Content: The Role of Perceived Human Likeness and Cognitive Effort in Shaping Purchase Behaviour." Advances in Consumer Research 3, no. 4 (2026): 688.

MLA (9th ed.) Citation

V., Shanthan Kumar, et al. "Consumer Engagement with AI Generated Content: The Role of Perceived Human Likeness and Cognitive Effort in Shaping Purchase Behaviour." Advances in Consumer Research, vol. 3, no. 4, 2026, p. 688.