Consumer Engagement with AI Generated Content: The Role of Perceived Human Likeness and Cognitive Effort in Shaping Purchase Behaviour.

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Title: Consumer Engagement with AI Generated Content: The Role of Perceived Human Likeness and Cognitive Effort in Shaping Purchase Behaviour.
Authors: V., Shanthan Kumar1 contactshantan@gmail.com, Mishra, Ritu2 mishra.ritu75@gmail.com, Wadhwani, Muskan muskanwadhwani20@gmail.com, Querishi, Sana3 sanaqureshi903@gmail.com, Chaurasia, Deeksha4 smartdeeksha112@gmail.com, Nag, Parathsarathi5 parthn1710@gmail.com, Kaur, Davinder6 kaur.davinder7080@gmail.com
Source: Advances in Consumer Research. Apr2026, Vol. 3 Issue 4, p688-697. 10p.
Database: Business Source Ultimate
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An: 193507080
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  Data: Consumer Engagement with AI Generated Content: The Role of Perceived Human Likeness and Cognitive Effort in Shaping Purchase Behaviour.
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  Data: <searchLink fieldCode="AR" term="%22V%2E%2C+Shanthan+Kumar%22">V., Shanthan Kumar</searchLink><relatesTo>1</relatesTo><i> contactshantan@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Mishra%2C+Ritu%22">Mishra, Ritu</searchLink><relatesTo>2</relatesTo><i> mishra.ritu75@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Wadhwani%2C+Muskan%22">Wadhwani, Muskan</searchLink><i> muskanwadhwani20@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Querishi%2C+Sana%22">Querishi, Sana</searchLink><relatesTo>3</relatesTo><i> sanaqureshi903@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Chaurasia%2C+Deeksha%22">Chaurasia, Deeksha</searchLink><relatesTo>4</relatesTo><i> smartdeeksha112@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Nag%2C+Parathsarathi%22">Nag, Parathsarathi</searchLink><relatesTo>5</relatesTo><i> parthn1710@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Kaur%2C+Davinder%22">Kaur, Davinder</searchLink><relatesTo>6</relatesTo><i> kaur.davinder7080@gmail.com</i>
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  Data: <searchLink fieldCode="JN" term="%22Advances+in+Consumer+Research%22">Advances in Consumer Research</searchLink>. Apr2026, Vol. 3 Issue 4, p688-697. 10p.
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        Text: English
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      – TitleFull: Consumer Engagement with AI Generated Content: The Role of Perceived Human Likeness and Cognitive Effort in Shaping Purchase Behaviour.
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              Text: Apr2026
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              Y: 2026
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