A Study on Social Marketing Strategies for Sustainable Public Behaviour Change.
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| Title: | A Study on Social Marketing Strategies for Sustainable Public Behaviour Change. |
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| Authors: | Gulati, Sonal1 sonalgulati.22@gmail.com, Grover, Abha1 abhagrover.delhi@gmail.com |
| Source: | Advances in Consumer Research. Apr2026, Vol. 3 Issue 4, p342-348. 7p. |
| Database: | Business Source Ultimate |
| ISSN: | 00989258 |
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