THE IMPACT OF AI-DRIVEN PERSONALIZATION ON CONSUMER BEHAVIORAL INTENTION AND SATISFACTION IN DIGITAL ADVERTISING.
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| Title: | THE IMPACT OF AI-DRIVEN PERSONALIZATION ON CONSUMER BEHAVIORAL INTENTION AND SATISFACTION IN DIGITAL ADVERTISING. |
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| Authors: | Nikolić Ristić, Dragana1 dragana.nikolic@metropolitan.ac.rs, Mamula Nikolić, Tatjana2 tatjana.mamula@bba.edu.rs, Milovanović, Mirjana3 mirjana.milovanovic@blc.edu.ba |
| Source: | Economy & Market Communication Review / Casopis za Ekonomiju i Trzisne Komunikacije. Mar2026, Vol. 16 Issue 1, p21-38. 18p. |
| Database: | Business Source Ultimate |
| ISSN: | 22328823 |
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| DOI: | 10.7251/EMC2601021R |
