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THE IMPACT OF AI-DRIVEN PERSONALIZATION ON CONSUMER BEHAVIORAL INTENTION AND SATISFACTION IN DIGITAL ADVERTISING.

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Title: THE IMPACT OF AI-DRIVEN PERSONALIZATION ON CONSUMER BEHAVIORAL INTENTION AND SATISFACTION IN DIGITAL ADVERTISING.
Authors: Nikolić Ristić, Dragana1 dragana.nikolic@metropolitan.ac.rs, Mamula Nikolić, Tatjana2 tatjana.mamula@bba.edu.rs, Milovanović, Mirjana3 mirjana.milovanovic@blc.edu.ba
Source: Economy & Market Communication Review / Casopis za Ekonomiju i Trzisne Komunikacije. Mar2026, Vol. 16 Issue 1, p21-38. 18p.
Database: Business Source Ultimate
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        Value: 10.7251/EMC2601021R
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        Text: English
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      – TitleFull: THE IMPACT OF AI-DRIVEN PERSONALIZATION ON CONSUMER BEHAVIORAL INTENTION AND SATISFACTION IN DIGITAL ADVERTISING.
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              Text: Mar2026
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              Y: 2026
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