When Do Equity Appeals Increase Giving? Evidence from Educational Crowdfunding.
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| Title: | When Do Equity Appeals Increase Giving? Evidence from Educational Crowdfunding. |
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| Authors: | Sabzehzar, Amin1 (AUTHOR) asabzehzar@tulane.edu, Burtch, Gordon2 (AUTHOR) gburtch@bu.edu, Hong, Yili3 (AUTHOR) khong@miami.edu, Raghu, T. S.4 (AUTHOR) raghu.santanam@asu.edu |
| Source: | Information Systems Research (INFORMS). May2026, p1. 19p. |
| Database: | Business Source Ultimate |
| ISSN: | 10477047 |
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| DOI: | 10.1287/isre.2024.1190 |