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When Do Equity Appeals Increase Giving? Evidence from Educational Crowdfunding.

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Title: When Do Equity Appeals Increase Giving? Evidence from Educational Crowdfunding.
Authors: Sabzehzar, Amin1 (AUTHOR) asabzehzar@tulane.edu, Burtch, Gordon2 (AUTHOR) gburtch@bu.edu, Hong, Yili3 (AUTHOR) khong@miami.edu, Raghu, T. S.4 (AUTHOR) raghu.santanam@asu.edu
Source: Information Systems Research (INFORMS). May2026, p1. 19p.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.1287/isre.2024.1190
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        Text: English
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              Text: May2026
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              Y: 2026
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