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Does Q&A Boost Engagement? Health Messaging Experiments in the United States and Ghana.

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Bibliographic Details
Title: Does Q&A Boost Engagement? Health Messaging Experiments in the United States and Ghana.
Authors: Kirgios, Erika L.1 (AUTHOR) erika.kirgios@chicagobooth.edu, Athey, Susan2 (AUTHOR) athey@stanford.edu, Duckworth, Angela L.3 (AUTHOR) aduckworth@characterlab.org, Karlan, Dean4 (AUTHOR) karlan@northwestern.edu, Luca, Michael5 (AUTHOR) mluca@jhu.edu, Milkman, Katherine L.6 (AUTHOR) kmilkman@wharton.upenn.edu, Offer-Westort, Molly7 (AUTHOR) mollyow@uchicago.edu
Source: Management Science (INFORMS). May2026, Vol. 72 Issue 5, p3780-3803. 24p.
Database: Business Source Ultimate
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ISSN:00251909
DOI:10.1287/mnsc.2024.04405