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Getting the Most Out of A/B Tests Using the Asymptotic Minimax-Regret Criteria.

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Bibliographic Details
Title: Getting the Most Out of A/B Tests Using the Asymptotic Minimax-Regret Criteria.
Authors: Joo, Joonhwi1 (AUTHOR) joonhwi.joo@utdallas.edu, Chiong, Khai X.1 (AUTHOR) khai.chiong@utdallas.edu
Source: Management Science (INFORMS). May2026, Vol. 72 Issue 5, p4450-4473. 24p.
Database: Business Source Ultimate
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ISSN:00251909
DOI:10.1287/mnsc.2024.06590