Chatbot Self-Presentation Strategies and Customer Service Satisfaction in E-Commerce: The Dual Mediating Roles of Perceived Competence and Perceived Warmth.
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| Title: | Chatbot Self-Presentation Strategies and Customer Service Satisfaction in E-Commerce: The Dual Mediating Roles of Perceived Competence and Perceived Warmth. |
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| Authors: | Hoang, Canh Chi1 Vietnamhoangcc@hub.edu.vn, Tu, Tran Ngoc2 tntu@sgu.edu.vn |
| Source: | Journal of Logistics, Informatics & Service Science. 2026, Vol. 13 Issue 5, p83-96. 14p. |
| Database: | Business Source Ultimate |
| ISSN: | 24092665 |
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| DOI: | 10.33168/JLISS.2026.0506 |
