Service Quality and Product Quality as Determinants of Purchasing Decisions in Modern Retail Industry: Evidence from Medan City.
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| Title: | Service Quality and Product Quality as Determinants of Purchasing Decisions in Modern Retail Industry: Evidence from Medan City. |
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| Authors: | Sairun, Aryani1 aryanisairun@gmail.com, Syaifuddin1 syaifuddin@unprimdn.ac.id, Sofiyan1 sofiyanmatondang@unprimdn.ac.id |
| Source: | Journal of Logistics, Informatics & Service Science. 2026, Vol. 13 Issue 5, p147-167. 21p. |
| Database: | Business Source Ultimate |
| ISSN: | 24092665 |
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| DOI: | 10.33168/JLISS.2026.0509 |
