Joint Assortment Optimization and Discrete Marketing Mix Allocation.
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| Title: | Joint Assortment Optimization and Discrete Marketing Mix Allocation. |
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| Authors: | Li, Shuai1 (AUTHOR) sli884@gatech.edu, Ye, Zikun2 (AUTHOR) zikunye@uw.edu, Chen, Xin1 (AUTHOR) xin.chen@isye.gatech.edu, Xie, Weijun1 (AUTHOR) wxie@gatech.edu |
| Source: | Manufacturing & Service Operations Management (M&SOM) (INFORMS). May2026, p1. 19p. |
| Database: | Business Source Ultimate |
| ISSN: | 15234614 |
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| DOI: | 10.1287/msom.2024.1406 |
