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Joint Assortment Optimization and Discrete Marketing Mix Allocation.

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Title: Joint Assortment Optimization and Discrete Marketing Mix Allocation.
Authors: Li, Shuai1 (AUTHOR) sli884@gatech.edu, Ye, Zikun2 (AUTHOR) zikunye@uw.edu, Chen, Xin1 (AUTHOR) xin.chen@isye.gatech.edu, Xie, Weijun1 (AUTHOR) wxie@gatech.edu
Source: Manufacturing & Service Operations Management (M&SOM) (INFORMS). May2026, p1. 19p.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
An: 193615136
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: <searchLink fieldCode="JN" term="%22Manufacturing+%26+Service+Operations+Management+%28M%26SOM%29+%28INFORMS%29%22">Manufacturing & Service Operations Management (M&SOM) (INFORMS)</searchLink>. May2026, p1. 19p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=193615136
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1287/msom.2024.1406
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      – Code: eng
        Text: English
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        PageCount: 19
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      – TitleFull: Joint Assortment Optimization and Discrete Marketing Mix Allocation.
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            NameFull: Li, Shuai
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            NameFull: Ye, Zikun
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            NameFull: Chen, Xin
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            – D: 11
              M: 05
              Text: May2026
              Type: published
              Y: 2026
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              Value: 15234614
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            – TitleFull: Manufacturing & Service Operations Management (M&SOM) (INFORMS)
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