When to Push Ads: Optimal Mobile Ad Campaign Strategy Under Markov Customer Dynamics.

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Bibliographic Details
Title:	When to Push Ads: Optimal Mobile Ad Campaign Strategy Under Markov Customer Dynamics.
Authors:	Li, Guokai¹ (AUTHOR) guokai.li@queensu.ca, Gao, Pin² (AUTHOR) gaopin@cuhk.edu.cn, Wang, Zizhuo² (AUTHOR) wangzizhuo@cuhk.edu.cn
Source:	Manufacturing & Service Operations Management (M&SOM) (INFORMS). May2026, p1. 19p.
Database:	Business Source Ultimate

Description
ISSN:	15234614
DOI:	10.1287/msom.2023.0320