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When to Push Ads: Optimal Mobile Ad Campaign Strategy Under Markov Customer Dynamics.

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Title: When to Push Ads: Optimal Mobile Ad Campaign Strategy Under Markov Customer Dynamics.
Authors: Li, Guokai1 (AUTHOR) guokai.li@queensu.ca, Gao, Pin2 (AUTHOR) gaopin@cuhk.edu.cn, Wang, Zizhuo2 (AUTHOR) wangzizhuo@cuhk.edu.cn
Source: Manufacturing & Service Operations Management (M&SOM) (INFORMS). May2026, p1. 19p.
Database: Business Source Ultimate
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      – Type: doi
        Value: 10.1287/msom.2023.0320
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      – Code: eng
        Text: English
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        PageCount: 19
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      – TitleFull: When to Push Ads: Optimal Mobile Ad Campaign Strategy Under Markov Customer Dynamics.
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            NameFull: Gao, Pin
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              Text: May2026
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              Y: 2026
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