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Juggling Markets and Products: How Does Ambidexterity Impact Export Performance?

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Bibliographic Details
Title: Juggling Markets and Products: How Does Ambidexterity Impact Export Performance?
Authors: Lisboa, Ana Catarina Cadima (AUTHOR), Skarmeas, Dionysis (AUTHOR), Robson, Matthew J. (AUTHOR) robsonm@cardiff.ac.uk
Source: Journal of International Marketing. Jun2026, Vol. 34 Issue 2, p1-23. 23p.
Database: Business Source Ultimate
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ISSN:1069031X
DOI:10.1177/1069031X251408340