View in EDS HTML Full Text PDF Full Text

Trademark Rights: The Impact of Joining the Madrid Protocol on International Marketing Alliances.

Saved in:
Bibliographic Details
Title: Trademark Rights: The Impact of Joining the Madrid Protocol on International Marketing Alliances.
Authors: Jayachandran, Satish (AUTHOR), Krasnikov, Alexander (AUTHOR) alexander.krasnikov@nu.edu.kz
Source: Journal of International Marketing. Jun2026, Vol. 34 Issue 2, p52-60. 9p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:1069031X
DOI:10.1177/1069031X261434589