Emerging Technologies, Data-Driven Insights, and the Transformation of Marketing Systems.
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| Title: | Emerging Technologies, Data-Driven Insights, and the Transformation of Marketing Systems. |
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| Authors: | Wissal, Ben Arfi1 (AUTHOR), Ben Slimane, Karim2 (AUTHOR) benslimanek@excelia-group.com, Capatina, Alexandru3 (AUTHOR), Chaouki, Farid4 (AUTHOR) |
| Source: | Journal of Macromarketing. Jun2026, Vol. 46 Issue 2, p206-209. 4p. |
| Database: | Business Source Ultimate |
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| ISSN: | 02761467 |
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| DOI: | 10.1177/02761467261436689 |
