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Emerging Technologies, Data-Driven Insights, and the Transformation of Marketing Systems.

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Title: Emerging Technologies, Data-Driven Insights, and the Transformation of Marketing Systems.
Authors: Wissal, Ben Arfi1 (AUTHOR), Ben Slimane, Karim2 (AUTHOR) benslimanek@excelia-group.com, Capatina, Alexandru3 (AUTHOR), Chaouki, Farid4 (AUTHOR)
Source: Journal of Macromarketing. Jun2026, Vol. 46 Issue 2, p206-209. 4p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 193622931
AccessLevel: 2
PubType: Academic Journal
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  Data: Emerging Technologies, Data-Driven Insights, and the Transformation of Marketing Systems.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Macromarketing%22">Journal of Macromarketing</searchLink>. Jun2026, Vol. 46 Issue 2, p206-209. 4p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1177/02761467261436689
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      – Code: eng
        Text: English
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        PageCount: 4
        StartPage: 206
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      – TitleFull: Emerging Technologies, Data-Driven Insights, and the Transformation of Marketing Systems.
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            NameFull: Wissal, Ben Arfi
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            NameFull: Ben Slimane, Karim
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            NameFull: Capatina, Alexandru
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              Text: Jun2026
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              Y: 2026
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              Value: 46
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