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The Value of Silence: The Effect of UMG's Licensing Dispute with TikTok on Music Demand.

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Bibliographic Details
Title:	The Value of Silence: The Effect of UMG's Licensing Dispute with TikTok on Music Demand.
Authors:	Cheng, Mengjie¹ (AUTHOR) macheng@hbs.edu, Ofek, Elie¹ (AUTHOR) eofek@hbs.edu, Yoganarasimhan, Hema² (AUTHOR) hemay@uw.edu
Source:	Marketing Science (INFORMS). May/Jun2026, Vol. 45 Issue 3, p493-514. 22p.
Database:	Business Source Ultimate
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Description
ISSN:	07322399
DOI:	10.1287/mksc.2024.1170