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The Value of Silence: The Effect of UMG's Licensing Dispute with TikTok on Music Demand.

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Title: The Value of Silence: The Effect of UMG's Licensing Dispute with TikTok on Music Demand.
Authors: Cheng, Mengjie1 (AUTHOR) macheng@hbs.edu, Ofek, Elie1 (AUTHOR) eofek@hbs.edu, Yoganarasimhan, Hema2 (AUTHOR) hemay@uw.edu
Source: Marketing Science (INFORMS). May/Jun2026, Vol. 45 Issue 3, p493-514. 22p.
Database: Business Source Ultimate
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  Data: The Value of Silence: The Effect of UMG's Licensing Dispute with TikTok on Music Demand.
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  Data: <searchLink fieldCode="AR" term="%22Cheng%2C+Mengjie%22">Cheng, Mengjie</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> macheng@hbs.edu</i><br /><searchLink fieldCode="AR" term="%22Ofek%2C+Elie%22">Ofek, Elie</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> eofek@hbs.edu</i><br /><searchLink fieldCode="AR" term="%22Yoganarasimhan%2C+Hema%22">Yoganarasimhan, Hema</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> hemay@uw.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%28INFORMS%29%22">Marketing Science (INFORMS)</searchLink>. May/Jun2026, Vol. 45 Issue 3, p493-514. 22p.
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      – Type: doi
        Value: 10.1287/mksc.2024.1170
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      – Code: eng
        Text: English
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      – TitleFull: The Value of Silence: The Effect of UMG's Licensing Dispute with TikTok on Music Demand.
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            NameFull: Ofek, Elie
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              Text: May/Jun2026
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