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Is Competition Only One Click Away? The Digital Markets Act's Impact on Google Maps.

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Title: Is Competition Only One Click Away? The Digital Markets Act's Impact on Google Maps.
Authors: Pape, Louis-Daniel1 (AUTHOR) louis.pape@telecom-paris.fr, Rossi, Michelangelo2 (AUTHOR) rossim@hec.fr
Source: Marketing Science (INFORMS). May/Jun2026, Vol. 45 Issue 3, p596-613. 18p.
Database: Business Source Ultimate
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ISSN:07322399
DOI:10.1287/mksc.2025.0159