A Study on the Role of CRM in Enhancing Relationship Quality and Customer Perception at Sundaram Finance, Chennai.

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Bibliographic Details
Title:	A Study on the Role of CRM in Enhancing Relationship Quality and Customer Perception at Sundaram Finance, Chennai.
Authors:	A., ELAIYARAJA¹, G., KARTHIK²
Source:	International Scientific Journal of Engineering & Management. Apr2026, Vol. 5 Issue 4, p1-4. 4p.
Database:	Business Source Ultimate

Description
ISSN:	25836129
DOI:	10.55041/ISJEM06682