APA (7th ed.) Citation

A., E., & G., K. (2026). A Study on the Role of CRM in Enhancing Relationship Quality and Customer Perception at Sundaram Finance, Chennai. International Scientific Journal of Engineering & Management, 5(4), 1. https://doi.org/10.55041/ISJEM06682

Chicago Style (17th ed.) Citation

A., ELAIYARAJA, and KARTHIK G. "A Study on the Role of CRM in Enhancing Relationship Quality and Customer Perception at Sundaram Finance, Chennai." International Scientific Journal of Engineering & Management 5, no. 4 (2026): 1. https://doi.org/10.55041/ISJEM06682.

MLA (9th ed.) Citation

A., ELAIYARAJA, and KARTHIK G. "A Study on the Role of CRM in Enhancing Relationship Quality and Customer Perception at Sundaram Finance, Chennai." International Scientific Journal of Engineering & Management, vol. 5, no. 4, 2026, p. 1, https://doi.org/10.55041/ISJEM06682.