View in EDS PDF Full Text

A Study on the Role of CRM in Enhancing Relationship Quality and Customer Perception at Sundaram Finance, Chennai.

Saved in:
Bibliographic Details
Title: A Study on the Role of CRM in Enhancing Relationship Quality and Customer Perception at Sundaram Finance, Chennai.
Authors: A., ELAIYARAJA1, G., KARTHIK2
Source: International Scientific Journal of Engineering & Management. Apr2026, Vol. 5 Issue 4, p1-4. 4p.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 193639570
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: A Study on the Role of CRM in Enhancing Relationship Quality and Customer Perception at Sundaram Finance, Chennai.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22A%2E%2C+ELAIYARAJA%22">A., ELAIYARAJA</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22G%2E%2C+KARTHIK%22">G., KARTHIK</searchLink><relatesTo>2</relatesTo>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22International+Scientific+Journal+of+Engineering+%26+Management%22">International Scientific Journal of Engineering & Management</searchLink>. Apr2026, Vol. 5 Issue 4, p1-4. 4p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=193639570
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.55041/ISJEM06682
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 4
        StartPage: 1
    Titles:
      – TitleFull: A Study on the Role of CRM in Enhancing Relationship Quality and Customer Perception at Sundaram Finance, Chennai.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: A., ELAIYARAJA
      – PersonEntity:
          Name:
            NameFull: G., KARTHIK
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 04
              Text: Apr2026
              Type: published
              Y: 2026
          Identifiers:
            – Type: issn-print
              Value: 25836129
          Numbering:
            – Type: volume
              Value: 5
            – Type: issue
              Value: 4
          Titles:
            – TitleFull: International Scientific Journal of Engineering & Management
              Type: main
ResultId 1