Immersive Luxury Branding: Exploring Consumer and Brand Dynamics in the Metaverse Through the AIDA Framework.
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| Title: | Immersive Luxury Branding: Exploring Consumer and Brand Dynamics in the Metaverse Through the AIDA Framework. |
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| Authors: | Oukhayi, Bouchra1 (AUTHOR), Arya, Vikas2 (AUTHOR) vikas.aryaa@yahoo.in, Thomas, Asha3 (AUTHOR) |
| Source: | Journal of Consumer Behaviour. May2026, Vol. 25 Issue 3, p1227-1254. 28p. |
| Database: | Business Source Ultimate |
| ISSN: | 14720817 |
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| DOI: | 10.1002/cb.70123 |
