Decoding Generation Z Purchase Intention: The Impact of Brand Awareness, Brand Equity, Digital Media Content and Emotions.
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| Title: | Decoding Generation Z Purchase Intention: The Impact of Brand Awareness, Brand Equity, Digital Media Content and Emotions. |
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| Authors: | Ademi, Lutfije1 (AUTHOR) lr19599@seeu.edu.mk, Zeqiri, Jusuf1 (AUTHOR) j.zekiri@seeu.edu.mk, Klopotan, Igor2 (AUTHOR) igor.klopotan@mev.hr |
| Source: | Business Systems Research. Apr2026, Vol. 17 Issue 1, p18-36. 19p. |
| Database: | Business Source Ultimate |
| ISSN: | 18478344 |
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| DOI: | 10.2478/bsrj-2026-0002 |
