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Decoding Generation Z Purchase Intention: The Impact of Brand Awareness, Brand Equity, Digital Media Content and Emotions.

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Title: Decoding Generation Z Purchase Intention: The Impact of Brand Awareness, Brand Equity, Digital Media Content and Emotions.
Authors: Ademi, Lutfije1 (AUTHOR) lr19599@seeu.edu.mk, Zeqiri, Jusuf1 (AUTHOR) j.zekiri@seeu.edu.mk, Klopotan, Igor2 (AUTHOR) igor.klopotan@mev.hr
Source: Business Systems Research. Apr2026, Vol. 17 Issue 1, p18-36. 19p.
Database: Business Source Ultimate
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        Value: 10.2478/bsrj-2026-0002
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        Text: English
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      – TitleFull: Decoding Generation Z Purchase Intention: The Impact of Brand Awareness, Brand Equity, Digital Media Content and Emotions.
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              Text: Apr2026
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