The Dynamics of Customisation, Perceived Fairness, and Customer Loyalty within a Corporate Sustainability Framework.
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| Title: | The Dynamics of Customisation, Perceived Fairness, and Customer Loyalty within a Corporate Sustainability Framework. |
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| Authors: | Omazić, Mislav Ante1 (AUTHOR) momazic@net.efzg.hr, Renić, Mijo2 (AUTHOR) renic.mijo@gmail.com, Grilec, Alica3 (AUTHOR) agrilec@hct.ac.ae |
| Source: | Business Systems Research. Apr2026, Vol. 17 Issue 1, p37-56. 20p. |
| Database: | Business Source Ultimate |
| ISSN: | 18478344 |
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| DOI: | 10.2478/bsrj-2026-0003 |