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The Focal Multinomial Logit Model: Threshold Effects on Consumer Choice, Assortment, Pricing and Estimation.

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Title: The Focal Multinomial Logit Model: Threshold Effects on Consumer Choice, Assortment, Pricing and Estimation.
Authors: Guan, Lei1 (AUTHOR) guanlei@bit.edu.cn, Nip, Kameng2 (AUTHOR) kmnip@szu.edu.cn, Wang, Ruxian3 (AUTHOR) ruxian.wang@jhu.edu, Zhang, Lianmin4 (AUTHOR) lmzhang@sribd.cn
Source: Manufacturing & Service Operations Management (M&SOM) (INFORMS). May/Jun2026, Vol. 28 Issue 3, p822-840. 19p.
Database: Business Source Ultimate
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ISSN:15234614
DOI:10.1287/msom.2023.0381