Bibliographic Details
| Title: |
Driving Customer Orientation in the Precast Construction Industry: An AHP-Based Model of Internal Marketing Factors and Strategic Initiatives. |
| Alternate Title: |
Impulsando la orientación al cliente en la industria de la construcción prefabricada: un modelo basado en AHP de factores de marketing interno e iniciativas estratégicas. |
| Authors: |
Ong, Leonnard1 leonnard.ong@ipmi.ac.id, Maureen Nelloh, Liza Agustina1 liza.nelloh@ipmi.ac.id, Alexandrina, Elke2 elke.a@lspr.edu |
| Source: |
Mercados y Negocios. mai-aug2026, Vol. 27 Issue 58, p35-64. 30p. |
| Database: |
Business Source Ultimate |
