APA (7th ed.) Citation

Ong, L., Maureen Nelloh, L. A., & Alexandrina, E. (2026). Driving Customer Orientation in the Precast Construction Industry: An AHP-Based Model of Internal Marketing Factors and Strategic Initiatives. Mercados y Negocios, 27(58), 35. https://doi.org/10.32870/myn.vi58.8097

Chicago Style (17th ed.) Citation

Ong, Leonnard, Liza Agustina Maureen Nelloh, and Elke Alexandrina. "Driving Customer Orientation in the Precast Construction Industry: An AHP-Based Model of Internal Marketing Factors and Strategic Initiatives." Mercados Y Negocios 27, no. 58 (2026): 35. https://doi.org/10.32870/myn.vi58.8097.

MLA (9th ed.) Citation

Ong, Leonnard, et al. "Driving Customer Orientation in the Precast Construction Industry: An AHP-Based Model of Internal Marketing Factors and Strategic Initiatives." Mercados Y Negocios, vol. 27, no. 58, 2026, p. 35, https://doi.org/10.32870/myn.vi58.8097.