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Driving Customer Orientation in the Precast Construction Industry: An AHP-Based Model of Internal Marketing Factors and Strategic Initiatives.

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Title: Driving Customer Orientation in the Precast Construction Industry: An AHP-Based Model of Internal Marketing Factors and Strategic Initiatives.
Alternate Title: Impulsando la orientación al cliente en la industria de la construcción prefabricada: un modelo basado en AHP de factores de marketing interno e iniciativas estratégicas.
Authors: Ong, Leonnard1 leonnard.ong@ipmi.ac.id, Maureen Nelloh, Liza Agustina1 liza.nelloh@ipmi.ac.id, Alexandrina, Elke2 elke.a@lspr.edu
Source: Mercados y Negocios. mai-aug2026, Vol. 27 Issue 58, p35-64. 30p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 193700694
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Impulsando la orientación al cliente en la industria de la construcción prefabricada: un modelo basado en AHP de factores de marketing interno e iniciativas estratégicas.
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  Data: <searchLink fieldCode="JN" term="%22Mercados+y+Negocios%22">Mercados y Negocios</searchLink>. mai-aug2026, Vol. 27 Issue 58, p35-64. 30p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=193700694
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        Value: 10.32870/myn.vi58.8097
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      – Code: eng
        Text: English
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        PageCount: 30
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      – TitleFull: Driving Customer Orientation in the Precast Construction Industry: An AHP-Based Model of Internal Marketing Factors and Strategic Initiatives.
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            NameFull: Maureen Nelloh, Liza Agustina
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            – D: 01
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              Text: mai-aug2026
              Type: published
              Y: 2026
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              Value: 27
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              Value: 58
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