Virtual Influencer Credibility and Purchase Intention: The Mediating Role of Consumer Skepticism in China.
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| Title: | Virtual Influencer Credibility and Purchase Intention: The Mediating Role of Consumer Skepticism in China. |
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| Alternate Title: | Credibilidad de influencers e intención de compra: el papel mediador del escepticismo del consumidor en China. |
| Authors: | Luo, Xueting1 xdov6963@outlook.com, Wan Hussain, Wan Mohd Hirwani1 xdov6963@outlook.com |
| Source: | Mercados y Negocios. mai-aug2026, Vol. 27 Issue 58, p89-111. 23p. |
| Database: | Business Source Ultimate |
| ISSN: | 16657039 |
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| DOI: | 10.32870/myn.vi58.8091 |
