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Virtual Influencer Credibility and Purchase Intention: The Mediating Role of Consumer Skepticism in China.

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Title: Virtual Influencer Credibility and Purchase Intention: The Mediating Role of Consumer Skepticism in China.
Alternate Title: Credibilidad de influencers e intención de compra: el papel mediador del escepticismo del consumidor en China.
Authors: Luo, Xueting1 xdov6963@outlook.com, Wan Hussain, Wan Mohd Hirwani1 xdov6963@outlook.com
Source: Mercados y Negocios. mai-aug2026, Vol. 27 Issue 58, p89-111. 23p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Mercados+y+Negocios%22">Mercados y Negocios</searchLink>. mai-aug2026, Vol. 27 Issue 58, p89-111. 23p.
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        Value: 10.32870/myn.vi58.8091
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      – Code: eng
        Text: English
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        PageCount: 23
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      – TitleFull: Virtual Influencer Credibility and Purchase Intention: The Mediating Role of Consumer Skepticism in China.
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            NameFull: Wan Hussain, Wan Mohd Hirwani
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              Text: mai-aug2026
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              Y: 2026
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