The effects of letter capitalization in advertising headlines.
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| Title: | The effects of letter capitalization in advertising headlines. |
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| Authors: | Klinke, Tobias1 (AUTHOR), Christ, Malte1 (AUTHOR), Fadl, Nader1 (AUTHOR), Lamerz, Charlotte1 (AUTHOR), Langner, Tobias1 (AUTHOR) langner@wiwi.uni-wuppertal.de |
| Source: | Journal of Marketing Communications. Jun2026, Vol. 32 Issue 4, p391-413. 23p. |
| Database: | Business Source Ultimate |
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| ISSN: | 13527266 |
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| DOI: | 10.1080/13527266.2024.2401393 |
