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The effects of letter capitalization in advertising headlines.

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Title: The effects of letter capitalization in advertising headlines.
Authors: Klinke, Tobias1 (AUTHOR), Christ, Malte1 (AUTHOR), Fadl, Nader1 (AUTHOR), Lamerz, Charlotte1 (AUTHOR), Langner, Tobias1 (AUTHOR) langner@wiwi.uni-wuppertal.de
Source: Journal of Marketing Communications. Jun2026, Vol. 32 Issue 4, p391-413. 23p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Communications%22">Journal of Marketing Communications</searchLink>. Jun2026, Vol. 32 Issue 4, p391-413. 23p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=193754077
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/13527266.2024.2401393
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      – Code: eng
        Text: English
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        PageCount: 23
        StartPage: 391
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      – TitleFull: The effects of letter capitalization in advertising headlines.
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            NameFull: Klinke, Tobias
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            NameFull: Christ, Malte
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              Text: Jun2026
              Type: published
              Y: 2026
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              Value: 32
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