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Role of Fear on Consumers' Buying Tendencies: Mediating Role of Social Media Usage.

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Title: Role of Fear on Consumers' Buying Tendencies: Mediating Role of Social Media Usage.
Authors: Verma, Aastha1 (AUTHOR) aasthaverma@fms.edu, Joshi, Gaurav2 (AUTHOR) gauravjoshi12@gmail.com, Shri, Charu3 (AUTHOR) charushri004@gmail.com, Chaturvedi, Alka4 (AUTHOR) alkachaturvedi@kalindi.du.ac.in, Gupta, Siddharth5 (AUTHOR) siddharthdce3108@gmail.com
Source: FIIB Business Review. May2026, Vol. 15 Issue 3, p396-409. 14p.
Database: Business Source Ultimate
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An: 193813615
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  Data: Role of Fear on Consumers' Buying Tendencies: Mediating Role of Social Media Usage.
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  Data: <searchLink fieldCode="JN" term="%22FIIB+Business+Review%22">FIIB Business Review</searchLink>. May2026, Vol. 15 Issue 3, p396-409. 14p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=193813615
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        Value: 10.1177/23197145231186281
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      – Code: eng
        Text: English
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        PageCount: 14
        StartPage: 396
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      – TitleFull: Role of Fear on Consumers' Buying Tendencies: Mediating Role of Social Media Usage.
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            NameFull: Verma, Aastha
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            NameFull: Joshi, Gaurav
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            NameFull: Shri, Charu
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              M: 05
              Text: May2026
              Type: published
              Y: 2026
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