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Exploring The Impact of B2B Marketing Skills on Sales Career Intentions: A Comprehensive Analysis.

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Bibliographic Details
Title: Exploring The Impact of B2B Marketing Skills on Sales Career Intentions: A Comprehensive Analysis.
Authors: Silva, Pedro Mendonça1 (AUTHOR) pedrobrunomendonca@hotmail.com, Teixeira, Sandrina Francisca1 (AUTHOR), Pinto Lima, Ana1 (AUTHOR)
Source: Marketing Education Review. Summer2026, Vol. 36 Issue 2, p127-144. 18p.
Database: Business Source Ultimate
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ISSN:10528008
DOI:10.1080/10528008.2025.2584238