Gamification Strategies and Customer Churn Reduction in Entrepreneurial Retail Firms: An Empirical Study of Millennials.
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| Title: | Gamification Strategies and Customer Churn Reduction in Entrepreneurial Retail Firms: An Empirical Study of Millennials. |
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| Authors: | En, Si Chong1 (AUTHOR) si.chongen@mmu.edu.my, Hock, Oo Yu2 (AUTHOR) notprovided@gmail.com, Noor, Nor Azila Mohd3 (AUTHOR) notprovided@gmail.com, Ma, Zheng Feei4 (AUTHOR) notprovided@gmail.com, Mahmud, Khairul Nizam2 (AUTHOR) notprovided@gmail.com |
| Source: | International Journal of Management, Finance & Accounting. 2026, Vol. 7 Issue 1, p280-311. 32p. |
| Database: | Business Source Ultimate |
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| ISSN: | 27351009 |
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| DOI: | 10.33093/ijomfa.2026.7.1.10 |
