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Gamification Strategies and Customer Churn Reduction in Entrepreneurial Retail Firms: An Empirical Study of Millennials.

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Title: Gamification Strategies and Customer Churn Reduction in Entrepreneurial Retail Firms: An Empirical Study of Millennials.
Authors: En, Si Chong1 (AUTHOR) si.chongen@mmu.edu.my, Hock, Oo Yu2 (AUTHOR) notprovided@gmail.com, Noor, Nor Azila Mohd3 (AUTHOR) notprovided@gmail.com, Ma, Zheng Feei4 (AUTHOR) notprovided@gmail.com, Mahmud, Khairul Nizam2 (AUTHOR) notprovided@gmail.com
Source: International Journal of Management, Finance & Accounting. 2026, Vol. 7 Issue 1, p280-311. 32p.
Database: Business Source Ultimate
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  Data: Gamification Strategies and Customer Churn Reduction in Entrepreneurial Retail Firms: An Empirical Study of Millennials.
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Management%2C+Finance+%26+Accounting%22">International Journal of Management, Finance & Accounting</searchLink>. 2026, Vol. 7 Issue 1, p280-311. 32p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=193844856
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.33093/ijomfa.2026.7.1.10
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      – Code: eng
        Text: English
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        PageCount: 32
        StartPage: 280
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      – TitleFull: Gamification Strategies and Customer Churn Reduction in Entrepreneurial Retail Firms: An Empirical Study of Millennials.
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            NameFull: En, Si Chong
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            NameFull: Hock, Oo Yu
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            NameFull: Noor, Nor Azila Mohd
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            NameFull: Ma, Zheng Feei
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            NameFull: Mahmud, Khairul Nizam
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            – D: 01
              M: 02
              Text: 2026
              Type: published
              Y: 2026
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            – TitleFull: International Journal of Management, Finance & Accounting
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