Do Robots Serve Brands’ Socially Responsible Image? How Mixed Signals Shape Consumers’ Brand Preference and Engagement.

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Bibliographic Details
Title:	Do Robots Serve Brands’ Socially Responsible Image? How Mixed Signals Shape Consumers’ Brand Preference and Engagement.
Authors:	Puzakova, Marina (AUTHOR), Grinstein, Amir (AUTHOR), Becker, Marc (AUTHOR) m.becker@maastrichtuniversity.nl
Source:	Journal of Interactive Marketing. Dec2025, p1.
Database:	Business Source Ultimate

Description
ISSN:	10949968
DOI:	10.1177/10949968251413529