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Do Robots Serve Brands’ Socially Responsible Image? How Mixed Signals Shape Consumers’ Brand Preference and Engagement.

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Title: Do Robots Serve Brands’ Socially Responsible Image? How Mixed Signals Shape Consumers’ Brand Preference and Engagement.
Authors: Puzakova, Marina (AUTHOR), Grinstein, Amir (AUTHOR), Becker, Marc (AUTHOR) m.becker@maastrichtuniversity.nl
Source: Journal of Interactive Marketing. Dec2025, p1.
Database: Business Source Ultimate
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  Data: Do Robots Serve Brands’ Socially Responsible Image? How Mixed Signals Shape Consumers’ Brand Preference and Engagement.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Marketing%22">Journal of Interactive Marketing</searchLink>. Dec2025, p1.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=193906422
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        Value: 10.1177/10949968251413529
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        Text: English
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      – TitleFull: Do Robots Serve Brands’ Socially Responsible Image? How Mixed Signals Shape Consumers’ Brand Preference and Engagement.
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              Text: Dec2025
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              Y: 2025
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