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read-think-grow: a student-centered approach to activate generation z learners to think critically about imc literature.

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Bibliographic Details
Title: read-think-grow: a student-centered approach to activate generation z learners to think critically about imc literature.
Authors: Kyrousi, Antigone G.1 (AUTHOR) akyrousi@acg.edu
Source: Marketing Education Review. May2026, p1-11. 11p.
Database: Business Source Ultimate
Description
ISSN:10528008
DOI:10.1080/10528008.2026.2678322