ANTECEDENTS OF CONSUMER ENGAGEMENT IN CO-CREATION OF INNOVATION – LITERATURE REVIEW.

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Bibliographic Details
Title: ANTECEDENTS OF CONSUMER ENGAGEMENT IN CO-CREATION OF INNOVATION – LITERATURE REVIEW.
Authors: HOFMAN-KOHLMEYER, Magdalena1 magdalena.hofman-kohlmeyer@uekat.pl
Source: Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie. 2026, Issue 246, p245-260. 16p.
Database: Business Source Ultimate
Description
ISSN:16413466
DOI:10.29119/1641-3466.2026.246.14